For businesses, developing and managing a spotless reputation in front of their audience is synonymous with their survival. Local MSMEs to global giants,  everybody strives to be the best in the public eye. Digital marketing campaigns, customer relationship management, and online reputation management are many different ways to develop a positive brand image, and all require sincere effort and an intelligent approach.

Technology has made things a bit easier, however. Software applications such as CRM & ORM tools and the Internet offer potent ways to appease the audience. In this article, we focus on online reputation management applications and look at the best reputation management software applications of 2021.

Leading Online Reputation Management Software 2021

Simply put, ORM applications are pieces of software that help companies monitor user feedback and promote a positive brand image of a brand via online review trackers, aggregators and similar platforms. These tools allow businesses to track reviews across multiple channels, respond immediately, and watch for negative reviews.

Here are the best ORM applications of 2021

1. Birdeye

Birdeye is a top-rated online reputation management software. According to the product's website, more than 60000 businesses employ Birdeye to attract new leads every day. The app comes with various features such as Listings, Reviews, Referrals, Webchat & Appointment for interaction with leads and Surveys, Ticketing & Insights for existing consumers.

The platform employs AI, messaging and automation tools to help businesses understand their consumers better. The application is the brainchild of alumni from Google, Salesforce, Yahoo & Amazon.

2. Podium

Podium is an all-purpose tool that allows businesses to engage with their customers innovatively. Podium does everything from collating reviews to integrating Webchat on business, collecting payment, and managing user feedback through a central dashboard.

Podium’s Interaction Management Platform offers a single point for businesses to interact with leads & consumers, gather feedback and receive payments across several customer touch-points. It also acts as an easy means of communication for a business’s marketing and ORM teams.

3. Rectangle

Rectangle claims to be the world's first AI-powered online reputation management tool. The app's website offers the best way to get super-fast reviews & feedback and provides a simple API for easy integration.

The app offers an easy way to track business activity through its Real-Time dashboards. Several features such as AI data analytics, Activity review, Instant reply, real time Private Feedback escalation, and Automated Reports make the app one of the most effective ones in the market.

Also Read: 3 Smart Ways to Handle Negative Reviews on Social Media

4. BrightLocal

BrightLocal claims to be the best online reputation management for businesses of all sizes. With robust review tracking, dedicated Google My Business (GMB) management, and search engine optimization (SEO) tools, the app offers several handy features for online reputation management.

BrightLocal does not offer any mobile functionality, but its cloud-based infrastructure makes it easy to use with a browser on any desktop or tablet. The app's features and capabilities make it perfect for companies to manage GMB listings, monitor reviews, publish reviews on any website, and rise in SERPs using the platform's SEO tools.

Top Features of the platform include:

  • Find, update, and track citations that show a business’s name, address, and phone number
  • Allows enterprises to track reviews on more than 80 sites such as Yelp, Trustpilot, etc.
  • Generate and publish reviews to over 200 review sites across 40 industries; all delivered via automation
  • Offers a website widget that highlights reviews across different  sites
  • Instant response to Google and Facebook reviews via a one-click response function
  • Helps to carry out local SEO audits and Google My Business audits during the creation of search ranking reports

BrightLocal allows simple integration with Google Analytics, Facebook, and Twitter & offers real-time updates on the centralized dashboard.

5. SproutSocial

Use Sprout Social’s all-in-one social inbox to read and respond to every mention of your brand across all social networking channels and achieve simple automation of your social media marketing.

Sprout Social has been a leading name in the digital marketing world. It is a feature-rich social media management platform used by organizations across different sectors (Trello, Dartmouth College, etc.). The app offers a comprehensive array of social listening tools, easy API integration, and an intuitive dashboard.

Top features include:

  • Allows quick creation of an editorial calendar using its native bulk social media scheduling tool
  • Instant alerts and easy responding to messages from Facebook, Twitter, Instagram, LinkedIn, etc.
  • The customer relationship management (CRM) tool enables the recording of conversation histories and internal notes
  • Manage reviews and user feedback Facebook, Google My Business, TripAdvisor, Yelp and several other platforms
  • Develop and deploy chatbots on Facebook and Twitter
  • Track and analyze conversations, hashtags, and topics across multiple social media channels

Sprout Social enables seamless integration with Google My Business & Analytics, Pinterest, Reddit, TripAdvisor, Salesforce, and Zendesk.

Also Read: Best 5 Alternatives To EduBirdie.com In 2021

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