Your online reputation can change the way your potential customers think about your brand. For instance, let’s say John is one of your potential customers who just started living near your restaurant. However, John is really disappointed with all the negative reviews posted about your restaurant online. Hence he decides to visit some other restaurant that has positive reviews online.
It is possible. Isn’t it?
You don’t build your reputation by accident. It is the outcome of a wide slew of reviews, feedback and conversations with customers. Here are five tips for building an effective online reputation management strategy that will ensure you don’t lose any more customers due to poor reviews.
1. Listen to what other people have to say about your business
First, you need to monitor your existing reputation to devise a standard online reputation in the current market. So, for that, you need to listen to what already people are telling about your business. Check out social media platforms and review sites relevant to your nature of business. If you have an online business, chances are people have already started talking about your business. You just need to check it out.
2. Come up with a plan
So you already know what people have said about your brand online. Now it’s time for you to come up with a plan to improve your online reputation. Consider the following questions to devise a plan:
- How frequently to monitor the existing reviews?
- When to provide a response to new comments?
- What position should your company take regarding the potential questions or issues?
- How to deliver the response?
3. Deal with negative comments with a positive attitude
No matter how great your products or services are, there will always be unsatisfied customers who may write something negative about your business. It’s easy to brush off the negative comments and pretend like they didn’t happen. But, you never know how those comments impact the buying decision of your potential customers. Do you? Thus, instead of ignoring the negative feedback, deal with it in a polite, professional and friendly manner.
4. Increase the number of positive feedbacks
You can’t delete the negative comments once they are posted about your brand. But, you can focus on increasing the number of positive comments to suppress the impact of the negative ones.
Here’s how you can generate more positive reviews:
- Manage your online profiles actively- Take active control of your social profiles and review pages by sharing great content to make your brand more appealing to customers.
- Ask for feedback- You can ask for feedback through one to one interaction with your customers.
5. Track the results
Devising an online reputation management strategy isn’t enough. You need to keep a close watch on your branded content once the reputation management plan of your business falls into place. Read the reviews regularly to know if the reputation is intact among your target audience. You can tweak your approach towards responding to reviews or asking for feedback according to the reviews you find online about your brand.
You may not get the results immediately after implementing these steps. Good things take time. So, maintain consistency while you are implementing the steps to build a proper online reputation management strategy for your brand.
It is needless to say how crucial online reputation is for your business. Engage with your customers to make sure their feedback seems heard or valued. Deal with negative comments with a positive outlook. Focus on improving your positive reviews too.
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