Are you someone who is most likely to burn time and money on ineffective reviews? You must be choosing the wrong review site. Sales may rise and fall for several reasons and sometimes the reasons are outside of our control. But one thing we can control is positive and negative reviews which tend to consistently affect your business in the market. One of the most common questions among business owners is “What will be the best review site for my business?”
So to make your job simpler, our top reviewers are going to share some secret strategies on how you can settle on a good review site for your business.
Here are a few strategies we have compiled for you to get started:
1. Understand your goals
Evaluate what are your goals for collecting online customer reviews. Consider asking yourself the following questions:
- Do I need to improve the visibility of the business?
- Should I focus on building credibility and trust with customers
- Do I want to improve the local SEO of the business?
- Do I need a little bit of all?
Understanding the specific goals will help you understand which review site will be best for you. Suppose, if you want to boost the local SEO ranking of your online writing business, you will require focusing on sites like Facebook and Google. These sites can create a big impact on your SEO ranking.
2. Select familiar sites
Make sure you do not pick a site that is not too irrelevant or obscure. You need to consider how familiar your audience is with the site while choosing them. Customers have trust issues with online review sites they are not familiar with. Thus, putting effort into building a presence on such microsites that customers don’t use is not worth it. Your strategy should be to choose a site that regular people use. Consider yourself when you look up customer reviews for a particular clinic, restaurant, resort, etc. You will probably search reviews in Google or Facebook and thus it important to put energy into the sites that drive the most value. Sites like Facebook, Google, or Yelp are a good place to start
When you choose a familiar site, your business automatically appears in search results for your area. This way your business will be exposed to more people, leading to more inquiries from people for your services. Hence, when it comes to review sites, popularity matters a lot.
3. Pick review sites that give insights
The review site should give proper insights into where the traffic is coming from and how effective each customer review is to attract customer’s attention. You can expect analysis from high-level review sites, which can be accessed through dashboards. It will not be necessary for you to have the sophisticated knowledge of data and computers. Another feature you can look for is convenient dashboards. Making review analysis is crucial for business owners and their administrative teams.
4. Ask customers how they have reached you
This is another effective way to analyze which review site is most effective. Suppose a customer asks an online writing service “Do you offer help in Chemistry”? or “Is there any discount on academic paper”? After answering the query, ask them if they have found the answer to be helpful and ask them how they have found you. It might not be possible to record information from every customer, but it will definitely build a clear understanding of where most customers are finding or learning about your business.
5. Research on top referring sites
One of the best approaches to finding top referring sites is going through Google Analytics and checking the top referring sites for your business. Here is the process to do it:
- Log in to the Google Analytics account
- Select Acquisition – All traffic- referrals
- Pick the timeframe you want to analyze
- Click on ‘Referral source’ to get more detailed data
After completing the steps, you will be able to understand where your referral traffic is coming from. Look at trends from time to time to check which online directories are driving traffic to your site. This will help you understand where to put the most effort.
A good review site will help with increasing the volume of reviews. You will also keep track of negative reviews to respond to them before it goes bad and receives valuable feedback that will drive your business forward.